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Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2020
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"Inside the Mind of the Benefits Buyer: Lessons from Open Enrollment 2020"

Where Carriers and Brokers Prospered, Failed and Missed

During the 2020 open enrollment season, carriers, brokers, companies, and employees had to navigate new HR and administration technologies, a complex and diverse product landscape, and steadily increasing prices. Some carriers and brokers had real wins—and others struggled to win over buyers. 

Over the course of the fall, our analysts monitored open enrollment, synthesizing the trends, conversations, and themes dominating the group benefits discussion and summarized those in three Open Enrollment Bulletins. In an on-demand, 30-minute webinar we summarize our observations and provide strategies to give you a head start on landing and expanding new groups in 2020.  


1) Reactions and sentiment of benefits buyers throughout Open Enrollment 

2) Emerging strategies for 2020 growth

3) Tactical next steps for carriers and brokers as they go to market

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