The company who understands their buyers best, wins.
An industry-wide benchmark study of B2B organizations found that those who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than companies who miss these targets.
From these core findings, this framework was developed to:
Clarify the distinct components of a successful persona strategy
Provide a structure for marketers to guide their plans towards full optimization
With this frame of reference, you can identify areas for improvement and the steps to get there.